about anchor
A vertically-integrated operator.
Built from the inside out.
We are not a property manager bolted onto a brochure-grade development. The operating model is the product — the building is shaped to fit it.
Overview
A vertically-integrated operator for owners.
Anchor transforms projects into managed, accurate, and profitable hospitality systems — from development and marketing to daily operations, under one hotel standard and full responsibility throughout the project’s life.
We are not a property manager bolted onto a brochure-grade development. The operating model is the product — the building is shaped to fit it.
i.
Operator-led
Built to run, not to flip — every floor plate, MEP choice and amenity reads against an operating P&L.
ii.
Furnished, ready to live
Every unit is hand-furnished and fully equipped — guest-ready on day one, no fit-out frictions.
iii.
Flexible-tenure
Nightly, monthly, residential — yields blended live by season, not locked behind a single use class.
iv.
One owner relationship
Single point of accountability for development, leasing, hospitality and reporting — for the asset’s life.
The Person Behind It
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
I come from within — after 20 years of managing hotels, opening new properties, and leading the growth of a European operation from scratch to over 2,000 employees in 14 countries.
In 2024, I took all the knowledge, experience, and standards I had accumulated in the hotel world — and built a new management model from them: sharper, more focused, more efficient, and one based on full personal responsibility for every detail.
Thus, ANCHOR was born.
Oshri Deri
Founder, Anchor Asset Management
FF&E, branding, listings.
Pre-opening
Front desk, housekeeping, F&B.
Operations
Pricing & distribution mix.
Revenue
Monthly P&L & distributions.
Owner
20Y
Years in Hospitality
14
Countries Operated
40+
Hotels Managed
8K+
Keys at Peak
2K+
Team Across Europe
Operating Numbers
The KPIs we put in writing.
We commit to floors, not aspirations — written into the operating agreement, reviewed every quarter, and visible to the owner in real time.
65–82%
Net annual return, before personal taxes
Underwritten on every mandate, year 2 onward. Performance below floor triggers a fee adjustment in the owner’s favour.
8.5/10
Guest experience score, guaranteed
Guest Experience Score
Aggregated across Booking.com, Airbnb and direct review streams. Below 8.5 we step in operationally — at our cost, not yours.
One operator, one platform, one P&L.
So the owner gets a cheque, not a checklist.
Hospitality-grade operations on residential assets, run from a single tech stack, governed by transparent monthly reporting.